Peloton's perplexing new ad has incensed the web

Peloton, the indoor bike start-up, released a new holiday ad that in another time may not have made a dent in the cultural conversation. But this is 2019, and once the internet found the ad and pulled at its seams, there was no turning back. Social media is awash in critics who have seen the ad and are confounded by its aims, accusing Peloton of peddling negative body image, unchecked privilege, and gross marital dynamics.

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