Tupperware goes high-end with $25 straws

Tucked away on a street in New York's trendy SoHo neighborhood, a throng of bubbly influencers giggled and posed for selfies. A DJ played pulsating music amid a sea of neon lights and colorful walls that were expertly curated for Instagram. And, of course, there was alcohol and hors d'oeuvres were passed around.

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