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home > news Coca-Cola in the Forbidden City: Why this 1981 photo symbolized a cultural shift in China

Coca-Cola in the Forbidden City: Why this 1981 photo symbolized a cultural shift in China



A young man stands grinning in Beijing's Forbidden City. It's the dead of winter, and one of his hands is buried deep into the pockets of his long overcoat to protect it from the chill. The other grasps the unmistakable contours of a glass Coca-Cola bottle.



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