'Live by the influencer, die by the influencer': We examine how Daily Harvest's marketing may have backfired

Vegan meal kit delivery service Daily Harvest is facing online backlash around the voluntary recall of its French Lentil + Leek Crumbles. "Nightcap's" Jon Sarlin is joined by CNN Business' Kelly Bourdet to discuss what this means for the influencer-driven startup.

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