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home > news Shrubs, oils, semen: The mysterious power of perfume
Shrubs, oils, semen: The mysterious power of perfume
"Perfume is the most intense form of memory," said the esteemed French perfumer Jean-Paul Guerlain. Smell, like perhaps no other sense, manages to unlock our subconscious, excavating long-suppressed memories and invoking places and times to which we thought we could never return. It is both the most evocative, and the most elusive of senses.
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